Case Studies Main Text

Automated Retail

The Brief

This global leader in automated retail (unmanned stores) appointed Intralink to develop and execute its go-to-market strategy for Japan.

The Approach

Intralink engaged local realtors, shopping mall operators, brand owners, service providers and system integrators to gauge interest and to establish the critical success factors. From that, we developed a business plan which included a short-list of target customers and partners.

The Outcome

>Within three months the company was able to conclude agreements with partners to locate shops in high-traffic locations such as airports, railway stations and shopping malls, underpinning a longer-term investment in a local team and entity. It has since expanded its business throughout Japan.

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