Case Studies Main Text

Automotive Components

The Brief

This UK-based manufacturer of automotive clamps appointed Intralink to initiate sales in China as a way to underpin an investment in a local manufacturing facility.

The Approach

The company understood that to develop a long-term and sustainable business in China it needed to localise its manufacturing, but to justify the investment it needed to secure local customers. Over a period of two years, Intralink approached the leading manufacturers of turbochargers while at the same time assessing the strategic and partnership options to localize manufacturing.

The Outcome

>Intralink helped the company to conclude a joint venture with a local manufacturer near Shanghai, but not before securing commitments and orders from local customers worth over 15 million dollars. In so doing, we were able to substantially reduce the client's risk in investing in its Chinese manufacturing operation.

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