Case Studies Main Text

Embassy of G8 country

The Brief

This Embassy asked Intralink to arrange and host a promotional seminar and investment matchmaking session on behalf of multiple municipal economic development agencies that were to visit the region. The objective was to assist in raising the country’s visibility through targeted investment outreach.

The Approach

Intralink spent time with the Embassy and municipal agencies to understand the value proposition and agree key target criteria. Based on this we identified a long list of several hundred potential investors across multiple sectors, and through a series of calls and meetings honed into a final list of qualified companies to invite to the seminar and attend relevant B2B meetings.

The Outcome

>Intralink secured 75 attendees and arranged over 100 B2B meetings – twice the agreed target. We had 5 team members at the event overseeing logistics, facilitating translation, and providing commercial guidance to lay the ground for revenue-generating engagements.

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