Case Studies Main Text

Fabless semiconductors

The Brief

This US-based fabless semiconductor company appointed Intralink to take over from their existing team in Japan, raise flagging sales and execute a strategy to introduce new products into the market.

The Approach

The company's existing Japan team were unable to develop the opportunities in new target sectors. Intralink adopted a "carte blanche" approach, engaging existing and prospective customers in the mobile phone and other sectors. In parallel, we assessed their channel strategy by auditing the company's existing reseller partners.

The Outcome

>Over a period of two years, Intralink helped the client secure multi-million dollar licensing deals with Japan's leading mobile handset manufacturers. At the same time, as part of its longer term strategy, we worked with the company to appoint a new reseller and local sales and technical support team.

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