Case Studies Main Text

Programmatic advertising solutions

The Brief

This UK developer of programmatic advertising solutions was working remotely with one of Korea's largest consumer brands. However, it recognised the need for a local presence to build its profile in the market and engaged us to act as its Korea representative office with a view to driving its business on the ground.

The Approach

Each Korean agency is closely linked to its own “chaebol” and it was important to navigate the path between commitment to existing customers, while maintaining distance from any particular conglomerate. Intralink engaged with the in-house marketing departments, ad agencies and media reps to present the value proposition while building an understanding of the market dynamics and right on-going strategy.

The Outcome

>Intralink created pull in the market by evangelising within the brands and agencies, while securing a strategic partnership with a specialist marketing agency. This enabled the company to secure a local foothold and gain traction without being tied to one particular chaebol or market vertical. The company went on to be acquired by a global media organisation.

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