Case Studies Main Text

World famous retailer

The Brief

A UK-based retailer, which was already established in 22 countries, appointed Intralink to assess the opportunity and develop its strategy in Korea, including the identification of suitable franchise partners to build the business and grow the brand.

The Approach

Intralink’s team in Korea met with many local retailers, brand owners and mall operators, concluding that the country represented a significant opportunity. A number of prospective partners were shortlisted, including a Seoul-based manufacturer of an award-winning toy brand. They presented a compelling business plan and demonstrated a deep appreciation of the client’s core brand values and heritage, making them the obvious choice.

The Outcome

>The result was a formal agreement, signed at the Seoul residence of the UK Ambassador, to create 20 stores in Korea over the next five years, with first outlets scheduled to open within 12 months.

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