"For a number of reasons, we decided to buy out the shares of our Chinese JV partner to create a wholly-owned subsidiary company situated in Hubei province. Negotiations were difficult and made worse by the cultural and language barriers. Employing Intralink at that point caused a significant shift in the dynamics of the negotiations in that they were able to communicate directly with the chairman of the Chinese company from a business perspective. This removed the emotion which inevitably dominated the largely face-to-face meetings conducted, up to then, through interpreters. Acting in this way, Intralink were also able to smooth out the cultural difficulties. After successful conclusion of the share purchase Intralink have assisted with recruitment and early-stage marketing activities."

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