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Consumer & Retail

Looking to bring your brand to China, Japan, Korea or Taiwan? Want to sell your products in these markets? Or perhaps you need to identify franchise, license or joint venture partners?

Intralink’s retail team has worked with a wide variety of products, from apparel, footwear, children’s goods, jewellery and accessories to furniture, household appliances and fast-moving consumer goods. We have strong contacts into senior management and buyers inside some of Asia's leading retailers, and have concluded many franchise, license and joint venture agreements for our consumer and retail clients.

Get in touch to discuss how we could help you build your brand in Asia.

Consumer & Retail

"Intralink have proved an excellent partner, enabling WD-40 to research a challenging and complex market."

Philip Tweed – Regional Director Asia, WD-40

Our Case Studies

The Brief

Cofaco produces and sells locally-sourced canned fish. The company has been selling its products in Portugal for 50 years and into other global markets for the last 20 years. We were asked to assess the Chinese and Korean markets, viability for market entry and the main channels in each region.

The Approach

We approached a wide range of ecosystem players, including importers, wholesalers, supermarkets, associations and regulators. We also identified, evaluated and qualified potential distribution partners.

The Result

Intralink identified an opportunity in Korea and made recommendations as to the right distribution partner and market entry strategy. The objective was to place its products in Korea’s largest chain of hypermarkets, Emart. 

Our Retail Group

Elliot Billings

Elliot Billings

China
Alecia Thomson

Alecia Thomson

Japan
Heidi Salmela

Heidi Salmela

Japan
Michal Waszkiewicz

Michal Waszkiewicz

Europe
Michal Witkowski

Michal Witkowski

Korea
Greg Sutch

Greg Sutch

Europe

"The dedication, commitment, flexibility and pragmatism they brought to our project has made them fantastic partners to work with."

Stephen Michael – Managing Director, Royal Opera House

Our Clients

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