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24 September 2010

Cabot Communications licenses IBC award winning software to leading Japanese Brands

Tokyo, Japan — Cabot Communications, market leader in tailored DVB middleware solutions to the digital TV industry, and winner of best ‘Best HDTV Technology’ award at IBC 2010, today announced that it has licensed its Hyperion solution to a tier 1 Japanese ODM and an A-brand Japanese CE manufacturer.

Hyperion uses the latest modulation and coding techniques to maximise the efficient use of the terrestrial spectrum for the delivery of HD audio, video and data services as well as providing interactive HD-MHEG, including an IP Return Channel.

In September 2009, Cabot signed up for Intralink’s Surrogate Sales Program™ as a way to fast-track its entry into the Japan market. Since that time and against a backdrop of stiff domestic and international competition the company has gone through the process of opportunity validation, prospect identification and product testing, leading to design wins and deal closure. Intralink continues to support Cabot with sales into new and existing customers with the focus on promoting Cabot’s complete middleware stack, including the Hyperion solution, HbbTV and a pan-European full DTV middleware solution .

Bob Lamb, Managing Director of Cabot Communications commented “Hyperion builds significantly on our existing solutions to take advantage of the increased capacity and bandwidth generated by the rollout of DVB-T2 infrastructure across Europe. Intralink has provided us with a flexible and scalable platform from which to develop our business in Japan and we are delighted with the traction we are now seeing.”

Intralink Japan President Jeremy Shaw added, “The Surrogate Sales Program™ has again shown its ability to deliver a significant return on investment for the client company. This has been an important success for Cabot and Intralink and we are delighted with the result.”

Intralink manages its three-stage Surrogate Sales Program™ through a team of Japanese-speaking western project managers based in Tokyo. In the first stage, the company validates and quantifies the market opportunity by accessing customers and stakeholders across the target sector. In the second stage, the project manager implements the sales plan with an emphasis on driving near-term revenues, while in the third stage the company works with the client to break out of the programme by setting up a local entity or partnership.



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