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11 September 2014

Intralink to Support RelayTV’s Growth in Asia – Deal Signed Ahead of IBC

London, UK — RelayTV, the San Diego-based provider of social TV solutions, has appointed Intralink to support the growth of its business in Asia. RelayTV’s fully integrated networking solution for the TV offers a virtual living room setting for friends to discover, interact and watch together in real-time via social media through their television.

RelayTV allows viewers to see what shows their friends are watching right now, engage with them on the TV directly, and preview and watch with friends wherever they are, as if they were sitting next to each other. By speaking out loud (or laughing) naturally, friends can hear each other through the TV by using the microphone on a remote control or smartphone, allowing them to enjoy the show virtually together, even when physically apart.

RelayTV’s powerful content discovery mechanism drives viewer engagement, brings increased value for targeted advertising and stimulates interest and purchase in premium content such as video-on-demand and pay-per-view channels.

Franz Elizondo, VP Business Development at RelayTV, said, “RelayTV provides a rich set of social features that bring together the connections people already enjoy to revolutionize how they watch TV. Asia is a key market for us and we are delighted to be working with Intralink who will provide us with a physical presence on the ground, high level connections and many years of business development experience in this space.”

The coming together of traditional broadcast and social media is one of the overriding themes of the upcoming International Broadcasting Convention (IBC) in Amsterdam. Keynote speaker Professor Brian Cox, TV presenter, physicist and erstwhile rockstar, says: “It is my view that television is still the most powerful and direct way of inspiring new generations of viewers. Integrating television with social media and the internet significantly enhances that potential."

Alan Mockridge, President of Intralink America, said: “Over the past 25 years we have seen a gradual convergence between traditional consumer electronics, telecoms, broadcast and social media, and RelayTV is a classic example of this trend. This year marks our tenth year at IBC and we look forward to meeting friends and clients to discuss Asia and its increasing importance in this space.”

For more information go to www.intralinkgroup.com, or to meet at IBC, contact Alex Gover at +44 7771 900525, alex.gover@intralinkgroup.com



About Intralink

Intralink develops and implements strategies for China, Japan, Korea and Taiwan. Through its award-winning Surrogate Sales Program™, the company designs and executes single-market and cross-border strategies to sell, license and manufacture its clients' products to customers and partners across the region. Since 1990, Intralink has worked with more than 400 companies to deliver new and incremental revenues, reduce costs and increase profits.

About RelayTV

RelayTV offers a powerful social TV solution for operators that drives viewer engagement and content discovery, brings increased value for targeted advertising and stimulates interest and purchase in premium content. RelayTV’s multimedia mechanism can be easily integrated into an operator’s backend for immediate deployment. Based in San Diego, RelayTV was founded in 2011. Visit RelayTV at www.relaytv.com.



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