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18 October 2013

UltraSoC names Intralink as business development partner for East Asia

Oxford, UK — Intralink today announced that it has been appointed by UltraSoC Technologies, the Cambridge, UK-based silicon IP company, as its strategic partner in Northeast Asia. Intralink will work with UltraSoC to develop and implement a go-to-market strategy for the region and to gain access to its key target customers in Japan, China, Korea and Taiwan.

UltraSoC is developing a system-level, universal debug solution called UltraDebug® which will play a critical role in validating and optimising the performance of SoC’s. With companies developing increasingly sophisticated electronic devices, there is a real need for a powerful system-level debug which is flexible and scalable. The opportunity for UltraDebug® is huge and the technology has the potential to support the industry as it continues to innovate and deliver the next generation of electronic devices.

UltraSoC’s early target market is in the US and it is now looking to secure customers in Asia. Karl Heeks, CEO of UltraSoC, said, "Intralink has more than 20 years’ experience in driving business development initiatives in the East Asian markets. Their expertise and deep knowledge of the cultural and commercial challenges in East Asia, combined with an ability to quickly understand complex technical issues, will be invaluable for the introduction and early commercial success of UltraDebug® in this region."

Intralink’s CEO Gregory Sutch commented, "We are delighted to be working with UltraSoC to expand their business development activities in East Asia. We believe UltraSoC has developed innovative and much-needed debugging technology which will be of great value to semiconductor companies in this crucial region where there are substantial growth opportunities."

About Intralink Intralink develops and implements strategies for China, Japan, Korea and Taiwan. Through its award-winning Surrogate Sales Program™, the company designs and executes single-market and cross-border strategies to sell, license and manufacture its clients' products to customers and partners across the region. Since 1990, Intralink has worked with more than 400 companies to deliver new and incremental revenues, reduce costs and increase profits.

About UltraSoC Technologies UltraSoC Technologies is a VC-backed independent provider of SoC infrastructure to enable rapid development of embedded systems based on advanced SoC devices headquartered in Cambridge. The Company, which is backed by Octopus, is pioneering advanced debugging technology for the embedded systems increasingly used in everyday products from cars to mobile phones. The Company is developing a universal debug UltraDebug® that will support any silicon IP from any semiconductor vendor, which will facilitate the increasingly complex system-on-chips (SoCs) that are required to provide the functionality and performance of sophisticated electronic products. For more information please visit www.ultrasoc.com or contact Dr Karl Heeks on 01223 422133.



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