Know your market

Research and Strategy

If you are entering a market for the first time, we will assess the opportunities and strategic options by researching all aspects of the target market. Through a combination of desk-based research and meetings with companies across the value chain, we will expose the market dynamics – the trends, the competitors, the regulations – to deliver a comprehensive go-to-market strategy.

We will:

• Quantify the market opportunity and highlight the areas of greatest potential
• Establish the market size, characteristics and growth trends
• Identify and profile local and foreign competitors and analyse their strategies
• Map the local distribution channels and pricing structures
• Flag potential ‘road-blocks’, including commercial and regulatory ones
• Develop your go-to-market strategy

If you are already in the market but experiencing flat or declining sales, we will undertake a commercial audit and recommend ways to revitalise your business.

To learn more about Intralink’s market research, strategy development and commercial audit services, email or call one of our offices in Europe, the United States or Asia.

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