Asia Now

This year - the 10th anniversary of Japan’s 2011 earthquake and tsunami – has not only brought back vivid memories of working in our Tokyo office that day, and what happened in the months that followed.

Like many industries, the ad business has been impacted by the coronavirus pandemic as landmark events got cancelled and budgets slashed. But the space has also been quick in finding creative workarounds, such as putting more emphasis on video and digital channels than on events, and on geographies that are on the road to recovery – Japan and Korea, for instance...

The country has always been a leader in mobile and telecommunications, and Samsung has long been a dominant force in handsets and base stations. And, with fully up-and-running IoT networks (LoRa, NB-IoT, Sigfox, LTE-M) and the first global 5G network launched in April 2019, you’d think Korea’s cloud infrastructure would be ready to process the torrent of data produced by millions of interconnected devices.

In this one-minute video, Will Jasprizza, MD of our Tokyo office, talks about trade shows in Japan – which are resuming as physical events from October.

Digital transformation and the rapid adoption of remote and autonomous technologies – many of them already existing – has underpinned China’s rapid recovery from the COVID-19, opening up many opportunities for western tech firms.

CES — just like the city that hosts it — is brilliant, flashy and outrageous. Our team was lucky enough to be at CES 2020 last week, so we sat down to ask what they saw and which tech innovators they think can expect to do well in East Asia this year.