Santa Clara, CA — Asia market access specialist Intralink has been chosen by newly re-branded Novasentis, Inc. (formerly Strategic Polymer Sciences, Inc.), to help drive the development of its business in Japan. Novasentis, which has U.S. offices in California and Pennsylvania, has identified Japan as a key market and is establishing a physical presence in Tokyo through Intralink’s Surrogate Sales Program™.
Intralink will use its extensive experience working with Japanese OEMs and its high level contacts to provide Novasentis with a springboard into one of its key target regions, East Asia. The partnership will help Novasentis seize on the substantial market opportunity within Japan and to partner with Japan’s global brands exporting products to the rest of the world.
Electro-Mechanical Polymer is a flexible, plastic film that deforms under digital control, enabling the world’s thinnest haptic actuator. The Novasentis revolutionary EMP technology allows devices to come alive with co-located vibrations, movement, morphing and sound. Through its actuators, Novasentis is enabling a new generation of ultra thin, ultra flexible and ultra light devices that bring new sensory and emotional experiences to users.
Novasentis President and CEO, Christophe Ramstein, commented, “This is an exciting development and represents a major step in Novasentis’ growth as a business. We recognize that a local presence in Asia is critical to demonstrating our commitment to our key customers. We were impressed by Intralink’s existing contacts within our target prospects and their relevant knowledge of our technology field.”
Huw Thomas, Intralink’s Managing Director in Japan added: “Japan’s OEMs are hungry for new and innovative technologies to give their products a competitive edge over their global rivals in the mobile computing and communications space. The Japanese have long excelled at integrating high performance functionality in ever-slimmer form factors and Novasentis’ technology allows them to leverage their expertise”.
About Intralink Intralink develops and implements strategies for China, Japan, Korea and Taiwan. Through its award-winning Surrogate Sales Program™, the company designs and executes single-market and cross-border strategies to sell, license and manufacture its clients' products to customers and partners across the region. Since 1990, Intralink has worked with more than 400 companies to deliver new and incremental revenues, reduce costs and increase profits. For more information, visit www.intralinkgroup.com or contact Alan Mockridge at alan.mockridge@intralinkgroup.com or +1 (408) 307 7572.
About Novasentis Novasentis is the world's leading source of Electro-Mechanical Polymers and developer of the world's thinnest actuator. Novasentis is focused on designing, producing and delivering actuators to enable OEMs worldwide to deliver the most advanced multimodal user experience to their customers. Novasentis actuators are designed to animate mobile devices with better haptics and sounds, enrich the user experience and make any device more intuitive, realistic and more attractive to end users. Founded in 2006, Novasentis is privately owned with offices in Burlingame, California and State College, Pennsylvania. For more information, visit www.novasentis.com.