Unruly, a UK developer of programmatic advertising solutions, was working remotely with one of Korea's largest consumer brands, but recognised the need for a local presence to build its profile. The company engaged Intralink to act as its Korea representative office and drive its business on the ground.
Intralink engaged with brands' in-house marketing departments, ad agencies and media reps to present the value proposition while building an understanding of the market dynamics and the right on-going strategy.
Intralink created pull in the market by evangelising within the brands and agencies, while securing a strategic partnership with a specialist marketing agency. This enabled the company to secure a local foothold and gain traction without being tied to one particular 'chaebol' or market vertical. The company went on to be acquired by a global media organisation.