Electronics and Embedded Software


Since 1990 we have undertaken more than 100 consumer electronics, displays and semiconductor-related assignments in China, Japan, Korea and Taiwan. We have generated many millions of dollars in sales and license revenues through deals with the leading Asian OEMs in the automotive, CE, mobile, medical equipment and other advanced technology sectors.

We have experience with a broad range of hard and software products and solutions, consumer and industrial applications, development tools and business models. Our contacts extend to senior executives and working-level managers inside the leading Asian OEMs, ODMs, SIs, mobile and fixed-line carriers, component suppliers, resellers and retailers.

CASE STUDY

US SEMICONDUCTOR COMPANY

The Brief

This US-based fabless semiconductor company appointed Intralink to take over from their existing team in Japan, raise flagging sales and execute a strategy to introduce new products into the market.

The Approach

The company's existing Japan team were unable to develop the opportunities in new target sectors. Intralink adopted a "carte blanche" approach, engaging existing and prospective customers in the mobile phone and other sectors. In parallel, we assessed their channel strategy by auditing the company's existing reseller partners.

The Outcome

Over a period of two years, Intralink helped the client secure multi-million dollar licensing deals with Japan's leading mobile handset manufacturers. At the same time, as part of its longer term strategy, we worked with the company to appoint a new reseller and local sales and technical support team.


our sector specialists

Huw Thomas
Huw Thomas
ICT specialist

Huw spent four years at Sanyo Semiconductor where he was involved in developing software for application processors. Since joining Intralink in 2002, he has sold semiconductors into Japanese handset manufacturers, developed business opportunities for clients with leading-edge e-Ink, OLED and LCD display technologies, and introduced capacitive, optical and CNT technologies into major Japanese touch panel manufacturers.

Stewart Randall
Stewart Randall
ICT specialist

Stewart is an ICT specialist, having worked with clients in the mobile comms, consumer electronics and semiconductor sectors. He has developed direct and indirect sales strategies for many western companies entering the Chinese and Taiwanese markets by appointing reseller partners and successfully securing 6 and 7-figure license deals. He has experience with a wide range of technologies including embedded software/IP, LTE protocol stacks and EDA tools.

TESTIMONIAL

"Intralink don't just open doors. Within a short space of time they helped us secure a significant deal which will underpin the growth of our business in Asia and the global market."

Denis Bidinost, CEO

NextG-Com



Semiconductors


Embedded Software/IP


Design Tools


Displays


Components




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