Consumer & Retail

We have developed and executed strategies for leading consumer brands and retailers entering the Asian market. We have secured distribution into local department stores, supermarkets and specialty retailers and concluded agreements with local franchise, licence and joint venture partners.

We have project managed the opening of physical and online stores and worked with a wide variety of products, from apparel, footwear, jewellery and accessories to furniture, household appliances and fast-moving consumable goods. We have strong contacts into senior management and buyers inside some of Asia's leading retailers.


UK-based global retailer

The Brief

A UK-based retailer, which was already established in 22 countries, appointed Intralink to assess the opportunity and develop its strategy in Korea, including the identification of suitable franchise partners to build the business and grow the brand.

The Approach

Intralink’s team in Korea met with many local retailers, brand owners and mall operators, concluding that the country represented a significant opportunity. A number of prospective partners were shortlisted, including a Seoul-based manufacturer of an award-winning toy brand. They presented a compelling business plan and demonstrated a deep appreciation of the client’s core brand values and heritage, making them the obvious choice.

The Outcome

The result was a formal agreement, signed at the Seoul residence of the UK Ambassador, to create 20 stores in Korea over the next five years, with first outlets scheduled to open within 12 months.

our sector specialists

Michal Waszkiewicz
Michal Waszkiewicz
Retail specialist

Since 2008 Michal has been working extensively in the retail space, both offline and online, liaising closely with major Korean brands, department stores, real estate owners, distributors, e-commerce platforms and advertising agencies. Recent successes have included a distribution deal for Trunki, manufacturer of the children's ride-on suitcase, and a 20-store franchise agreement for Hamleys, the 250-year old London-based toy retailer.

Zhao Le
Zhao Le
Retail specialist

Zhao Le has worked with many western consumer product and retail companies to develop their China market strategies, from wholesale, shop-in-shop/concession stores and franchise, to directly-managed stores and local and cross-border ecommerce. She has worked with a wide variety of products, including food and food supplements, wines and spirits, retail design, fashion and luxury goods. As part of her work, she has also coordinated on and offline marketing campaigns to complement the clients' broader market-entry strategies.

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