Our Southeast Asia team was involved in the recent US Dept of Agriculture-led trade mission to the Philippines, designed to expand market access for a delegation of 58 American farmers, trade associations and government officials.
The Philippines is a huge market for North American producers, as it is for other nations around the world: it’s the 10th largest overseas destination for US agricultural and food products, seeing more than $3 billion in annual exports.
Below is a 5-minute summary of the advice our specialists gave to members of the delegation about the trends and challenges in the Philippines’ food and beverage market.
Read about the growing demand for premium and wellness offerings, the main factors driving food purchase decisions and what you need to focus on to succeed in the market.
If you’d like to discuss the opportunities for your business in the Philippines, contact the Head of our Food & Agriculture practice, Thao Pham, at thao.pham@intralinkgroup.com.