As Japan, South Korea and Taiwan race to decarbonise their economies and embed sustainable industrial practices, opportunities are emerging for UK companies with cutting-edge technologies that can help them achieve their ambitious net-zero targets. Despite the challenges posed by the cultural and language barriers, UK businesses with relevant expertise and an effective market entry strategy stand to gain significant traction in these high-growth markets.
Our report explores the opportunities and challenges facing Japan, South Korea and Taiwan as they embrace decarbonisation, seek to build their domestic sustainability sectors and meet the growing expectations of their citizens around environmental responsibility. It also highlights sectors of particular interest to UK tech firms and outlines potential routes to market.
We produced this report as part of the UK-APAC Tech Growth Programme, the initiative we're running on behalf of the UK government to help UK companies expand in 11 Asia Pacific markets.
Key points highlighted in the report are:
Japan has committed to achieving carbon neutrality by 2050, with a range of government-backed initiatives driving a £12.7 billion sustainability market. Areas of opportunity for UK tech companies include:
The South Korean government, together with 11 of its largest conglomerates, has pledged to invest £55.5 billion by 2025 to drive decarbonisation. The country's reliance on hard-to-abate sectors such as manufacturing presents challenges but also significant opportunities for UK firms in:
Taiwan’s sustainable technology sector is growing rapidly, driven by strong government incentives, advanced technological capabilities, and increasing public awareness of environmental issues. Key areas where UK companies can contribute include:
"Japan, South Korea and Taiwan are seeking international expertise to accelerate their decarbonisation efforts. However, for UK companies, entering these markets can be challenging because of the different cultural norms, regulations and business practices.
"We can provide the insight and support UK businesses need to navigate these complexities and develop successful market entry strategies."
To find out more about opportunities in Asia's sustainability sector, get in contact with Will Oliviero by clicking here.