How do you feel about replacing salmon in your sushi with insect protein? What are 'meal packs’? And why are convenience foods on the rise in Japan?
So asks our Tokyo-based food sector specialist Paula Dizon, who has just been to Japan’s premier food & beverage industry expo, FOODEX 2024.
Watch this 3-minute video to see our team representing our Lithuanian insect protein client Divaks at the show, and reporting on the wider trends in Japan’s food sector – with 2,300 companies from 70 countries present.
Hear how Japanese eating habits are changing, why convenience meals are in vogue, how Japan heavily relies on imports, and the considerable opportunities these trends are presenting for international firms – many of which Japanese consumers are welcoming with open wallets.
If you’d like to discuss the prospects for your food business in Japan, you can contact Paula at paula.dizon@intralinkgroup.com
See also Paula’s recent article about the rise of functional foods and health products in Japan.