Silicon Valley, USA — Intralink America, a leading provider of business development services to American technology companies targeting markets in North-East Asia, has secured partner agreements in China and South Korea for US software company StorageCraft® Technology Corporation.
StorageCraft, the Draper, Utah-based developer of the StorageCraft ShadowProtect® suite of data backup and recovery solutions, appointed Intralink to undertake parallel opportunity assessment and partner search initiatives in China and South Korea. The results were clearly defined sales and marketing strategies and partner agreements with key value-added resellers in both territories. The partnerships will enable StorageCraft to offer its recently localized solutions into the domestic Chinese and Korean markets and to grow its brand and market share with enterprises, OEMs, small businesses and managed service providers.
“Intralink’s understanding of these markets and their ability to bridge the linguistic and cultural gaps were critical in helping us to expand into China and Korea,” said Ken Kilgore, Senior Director of Sales, Asia, for StorageCraft.
“Intralink will continue to support us in these markets to maximize the effectiveness of our arrangements with our new partners.”
Intralink America Inc. President Alan Mockridge said, “Understanding the market is critical to developing a successful strategy and appointing the right local partners. StorageCraft has a great product and I am confident that, together with its new partners in China and South Korea, it will establish a strong and growing foothold in these markets.”
About Intralink America, Inc.
From its headquarters in Santa Clara, Silicon Valley, and with offices in China, Japan, Korea and Taiwan, Intralink America develops and implements go-to-market strategies for US companies targeting the key East Asian markets. Through its signature Surrogate Sales Program™, Intralink provides its clients with an effective way to accelerate revenues out of these markets through a variety of strategies, including direct and channel sales, licensing, and the provision of services.
For more information about Intralink, visit www.intralink.biz or contact Alan Mockridge at alan.mockridge@intralink-us.com or +1 (408) 307 7572.