Succeed in Asia

In the year 2000, a Swiss foundation launched an international campaign to select the New Seven Wonders of the World amongst existing monuments - each a technological feat for its time. The winners were the Pyramids of Giza, the Great Wall of China, Chichen Itza, Petra, Machu Pichu, Christ the Redeemer, the Colosseum and the Taj Mahal.

Customer relationships are key to securing sales and growing your business, but they can be complex. And that’s compounded by distance and cultural differences when western companies try to do business in East Asia. I don’t believe in hacks or shortcuts to relationship building, but certain strategies – implemented well – can level the playing field for a newcomer to the market.

Congratulations to our Israeli client Vayyar, the global leader in 4D imaging radar, for establishing its own operation in China. Its move builds on deployments in the elderly care field – and advanced discussions across the retail and smart home and office sectors – which we developed as Vayyar’s business development team over the last 12 months.