Take your business to Asia

Even when judged against the dizzying speeds of East Asian economic development, Korea’s recent rise has been meteoric. And its President’s speech this week sets a bullish path for building on this and leading the world out of the COVID-19 pandemic – bringing considerable opportunities for western firms with an eye on international growth.

Two months ago, South Korea was the country second hardest-hit by COVID-19, after China. Although a few new cases arose last weekend, South Korea is now largely back on its feet and conducting business as usual, as much of the west battles with the darkest phase of the pandemic.

The coronavirus pandemic is hitting many companies’ top lines. But your ability to pull through this crisis and succeed on the other side will depend not only on how much cash you have, but your agility in adapting to the new normal.