The Brief
This British company tasked Intralink with understanding the opportunity in Korea, identifying potential partners, and navigating the path to the first commercial deployment of its industrial alkaline fuel cell technology.
The Approach
Intralink set out to understand the structure of the Korean fuel cell market, the competitive landscape, and the regulatory and policy environments. We then devised a strategy for Korea that differed from the client’s approach in other markets. We identified and built relationships with customers, partners and key stakeholders to raise awareness of the technology and drive its commercialisation.
The Result
Intralink secured a deal with two reputable local partners to build a 50MW fuel cell plant in Daesan, Korea. The project will be rolled out in stages and, once completed, is expected to generate revenues of approximately US $1bn over twenty years.