UltraSoc needed immediate sales presence on the ground to capture the growing opportunity in China for its on-chip debug tools.
Intralink targeted major players who were either developing highly complex chips or working on RISC-V core-based designs. Targets included HiSilicon, Spreadtrum, Phytium, MediaTek, Realtek, Sanechips, and Horizon Robotics - companies that UltraSoc had yet to engage with.
This direct sales approach resulted in successful licensing deals, including HiSilicon, and formed the basis for Ultrasoc to establish its own entity in the territory. It has also contributed to UltraSoC's subsequent acquisition by Siemens in 2020.