The Bluetooth Special Interest Group (SIG) is a member organization founded to develop and maintain the Bluetooth standard, promote the Bluetooth brand and certify device interoperability. The SIG engaged Intralink to evaluate the market opportunity in China and to iidentify key growth sectors.
We held face-to-face meetings with SIG members in China, along with standards liaison offices, R&D departments and Internet of Things/Smart Home product teams.
We identified the main industry associations around Smart Home, Intelligent Transportation Systems, and Connected Car/Automotive, meeting with the management teams from the organisations.
After meeting with the key groups, we selected the top three candidates for cooperation with the SIG, proposing how they might work together. We signed a marketing cooperation MOU with the China Communications Standards Association and are in discussions with other organisations. The number of SIG China members that actively participate in SIG working groups has increased by more the 200%.