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Intellectual Property

Looking to monetise your IP in Asia? Want to buy, sell or license patents? Or perhaps you’d like to offer your IP services, management software or analytical tools to the major corporates in Japan, China, Korea and Taiwan?

We have worked with IP services providers and the owners of IP assets across a range of sectors to develop and execute commercialisation strategies. We have senior relationships within the IP and licensing groups at all the major corporates in Asia and a strong track record of securing deals and delivering successful outcomes.

"By working with Intralink, we successfully concluded licence agreements with NTT, Fujitsu, Hitachi, Oki and NEC."

Colin Hunsley – Director Commercialisation, BTG Plc

Our Case Studies

The Brief

UK-based patent owner, BTG Plc, appointed Intralink to manage its licensing programmes in Asia through the non-litigious enforcement of its intellectual property rights. The objective was to establish an immediate local presence that could identify and engage with potential targets and navigate the path to commercial agreements.

The Approach

Intralink worked with BTG to identify and qualify potential licensees and to prepare the essential collateral before engaging the target companies. Intralink secured meetings with senior managers at the IP departments of these companies, presented the relevant claims charts, and managed all aspects of the "licensing cycle" through to deal closure.

The key was to cultivate the personal relationships, while understanding the decision making process, and maintaining the right tempo for moving discussions forward.

The Result

Over a period of several years, BTG successfully concluded fully paid-up licence agreements worth many millions of dollars with some of Japan’s best-known companies, including NTT, Fujitsu, Hitachi and NEC. Intralink has secured similar deals for many of its other IP-related clients.

The Brief

UK-based Plaxica develops technologies that convert negative-value waste streams into high-value products. It was getting limited traction in China and engaged us to provide a physical local presence, in order to drive their business development efforts on the ground, focusing on their Xylex and Optipure technologies.

The Approach

We first drew up a long list of potential licensees across a number of sectors including chemicals, pulp waste, and food & beverage. We engaged and presented to the targets and quickly honed this down to a handful of prospects that expressed serious interest in the technology. In parallel we monitored the Chinese government policy environment regarding the use of bioplastics, which would drive domestic interest.

The Result

One of the most interesting prospects agreed to a PoC and negotiations for a licensing deal started. However at the same time Plaxica was talking to Sappi Biotech in South Africa who wanted an exclusive arrangement. Partly due to the interest shown by the Chinese, Plaxica was able to negotiate a favourable deal, and in September 2017 announced it was to be bought out completely by Sappi.

The Brief

We were tasked with identifying prospective partners and customers in the Greater China consumer electronics ecosystem to subsequently promote and license P2i’s liquid repellant nano coating technology to these companies.

The Approach

During the initial market sweep, we conducted 40 phone interviews to validate potential opportunities followed by company visits to more than 20 validated prospects. Intralink needed to determine the best route to market for P2i: do we focus on EMS contract manufacuters (CMs) like Foxconn who could ‘push’ the technology to their customers or do we focus on the OEMs? Through phone interviews and initial face-to-face meetings with decision makers, we quickly learned that the OEMs were making all design decisions for their next-generation devices, so we focused efforts on China’s top 15 consumer electronics brands.

The Result

We licensed P2i’s Aridion™ technology to two of China’s top three handset OEMs (at the time of sale), Huawei and TCL. P2i received an NRE and royalty fees worth millions of dollars, but more importantly it was able to leverage its work with Huawei and TCL to expand its customer base to multiple tier-two OEMs. P2i has since formed a WFOE, set up an R&D Centre in Shenzhen, and has commercial and technical staff located throughout China.

Our IP Group

Will Jasprizza

Global Lead

As the head of Intralink's Intellectual Property Group, Will is responsible for the company's licensing, patent transaction and technology transfer activities across Asia. He trained and practised as a lawyer in Australia before moving to Japan, and in his time at Intralink has helped many clients close multi-million dollar licence agreements with leading Asian OEMs.

Zhao Le

China

Adeel Ahmad

Korea

Alex Lionville

Japan

Alecia Thomson

Japan

Greg Sutch

Europe

Jeremy Shaw

Asia

"These are significant patent licensing deals, and Intralink exposed us to key customer contacts in the Japanese technology sector."

Steve Callister – COO, Ploughshare Innovations