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With tough net zero targets facing many Asian economies, the region’s cleantech companies represent attractive opportunities for international investors, while global cleantech firms looking for new markets will find many profitable openings.

The UK-APAC Tech Growth Programme is turning one year old. In case you haven’t taken part yet, it’s a great way to dip your toes in the APAC market to understand your commercial opportunities, kick start conversations with potential customers and partners and hone your long-term growth strategy.

In this 5 minute video, our Tokyo-based FDI specialist, Heidi Salmela, explains the appetite amongst Japanese corporations for overseas investment, tells us where the hottest fields to target stand and gives EDOs tips on how to succeed in an often-challenging market.