Southeast Asia Markets

Vietnam

Vietnam has solidified its position as one of the world’s fastest-growing markets, achieving a robust 7% GDP growth in 2024. Vietnam’s GDP reached $476.3 billion in 2024, highlighting its resilience amid global challenges and its appeal as a prime destination for foreign investors. In 2024, the country attracted $38.2 billion in registered foreign direct investment (FDI) commitments, further cementing its status as a Southeast Asian manufacturing hub.

Vietnam’s population now exceeds 100 million, with a median age of 32, providing a youthful, dynamic consumer base and a vast labour pool. This demographic strength fuels demand for goods and services while providing a strong labour force for industrial growth.

The government continues to promote trade and investment liberalisation, capitalising on Vietnam’s strategic position in global supply chains. Key sectors powering the economy include manufacturing, real estate, agriculture and services.

Vietnam remains a global leader in electronics exports, with shipments of smartphones, computers and components reaching $125.8 billion in 2024, a 15.2% increase from the previous year. The country ranks as the world’s second-largest mobile phone exporter, trailing only China. Other major exports include textiles, footwear, coffee and rice.

Free trade agreements (FTAs) such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the European Union-Vietnam Free Trade Agreement (EVFTA) continue to reshape Vietnam’s economic landscape. In 2024, Vietnam’s exports to CPTPP nations increased by 18%, while trade with the EU grew by 22%, reflecting the country’s deeper integration into global markets.

Get in touch to discuss how we can help you expand in Vietnam.

"Great support, good matching with qualified companies in Vietnam. Our company could not obtain such meetings without you."

US-based wholesale distributor – Transportation equipment and supplies

Vietnam Leadership

Thao Pham

Country Manager, Thailand

As Country Manager for our Vietnam operation, Thao specialises in market entry, lead generation and partnerships, supporting companies in sectors from technology to healthcare, energy, industrial manufacturing and agribusiness.

She helps them connect with stakeholders and navigate Vietnam’s regulatory landscape. She also facilitates high-value B2B engagements and delivers market intelligence.

Thao holds a BA in International Economics from Ho Chi Minh City Foreign Trade University.

Market opportunity reports

Southeast Asia – Semiconductors

This report provides an overview of the opportunities for overseas companies in Southeast Asia's semiconductor industry.

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Thailand and Vietnam – Enterprise Technology

This report provides an overview of the opportunities in enterprise technology within Singapore and Malaysia, market entry strategies and explored the latest trends and developments that tech firms need to consider when growing their business in the two countries.

Key tech sectors covered include: AI, big data, ML, IoT. Key industries covered include: logistics, manufacturing, energy, healthtech and more.

Download for free