Goodfellow is a supplier of speciality and niche advanced materials. The company had a failing network of distributors in Japan and Korea and appointed Intralink as its local representative to manage its partners and improve results.
We sized and segmented the market, studied the competition and identified alternative distribution channels. We ultimately advised Goodfellow to terminate relations with its existing partners and appoint new ones. In parallel, we advised Goodfellow to upgrade and localise its online presence. As the local face of Goodfellow, we attended related conferences and engaged with strategic end-customers.
Ultimately we've driven significant year-on-year revenue increases as well as greater awareness of the Goodfellow brand across the industrial ecosystem.