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Japanese expansion for US vehicle tech pioneer

Japanese expansion for US vehicle tech pioneer

Today, we’re starting a long-term business development programme in Japan for Silicon Valley-based automotive tech innovator, Sonatus.

Sonatus has developed a software-defined vehicle (SDV) platform which enables automotive companies to provide customers with continuous improvements in costs, capabilities, reliability and user experience over vehicles’ whole lifespans.

This includes new vehicle functions, connected services, cybersecurity measures and new business models – provided in a way consumers have come to expect from digital devices.

Sonatus’ technology is in production models from Hyundai, Kia and Genesis and will be on the road inside millions more vehicles this year. The company has raised more than $110 million from investors including Foxconn, Kia Corporation, LG Electronics, Marvell, SAIC Capital, Translink Capital, UMC Capital and Wanxiang Group.

Japan's automotive sector is a core part of our new client’s international expansion plans as it ranks fourth globally, includes several of the world's top vehicle makers and is known for its early adoption of advanced technologies.

Our Tokyo-based automotive specialists will be working alongside Sonatus’ own employees in Japan to help the company grow in the market by introducing its technology to the country’s major vehicle manufacturers and their suppliers.

Sonatus’ CEO, Jeffrey Chou, said: “We’re thrilled to expand our team into Japan, which is a long-standing leader in the worldwide automotive market. This is an exciting time to work with Japanese vehicle manufacturers and suppliers to earn their confidence in the value Sonatus offers for their critical SDV programs.”

“To strengthen our introduction to the Japanese auto market, we’re working with Intralink, who bring strong relationships across the Japan market and will represent us, in close collaboration with our own staff in Japan.”

See Jeffrey Chou say more about Sonatus’ push into Japan in this short video below: 


To discuss the prospects for your automotive tech business in Asia, contact Tommy Shiekman at

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