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Korean market drive for electric mobility pioneer

Korean market drive for electric mobility pioneer

South Korea’s electric vehicle market is one of the world’s fastest growing – and we’ve been appointed by ‘sustainable mobility’ innovator Hubject to help the company get a piece of the action.

Established in Berlin in 2012, Hubject boasts the world’s largest electric vehicle ‘eRoaming’ platform, delivering ‘borderless electric mobility’ to boost the adoption of electric vehicles and drive down global carbon emissions.

Hubject works with more than a thousand companies - in what would otherwise be a highly fragmented market - to provide consumers with easy, accessible EV charging through a network of 400,000 stations. More than 10 million drivers use its platform.

Having received investment from industry frontrunners including Bosch, Siemens, BMW, VW and Mercedes-Benz, the company is growing rapidly. And it’s now set its sights on expanding in South Korea.

Korea offers massive potential as its electric vehicle sales more than doubled to 71,000 units in 2021. The current EV share of vehicles sold in the country is around 6%, with the Korean government aiming to increase the share of electric and hydrogen vehicles to 33% by 2030.

The OEMs are also on board with the government’s plans. In December, Hyundai shut its Engine Development Center to refocus R&D on EVs, with all powertrain research units converted to electrification centres.

To help Hubject expand in this lucrative market, our team in Seoul will be engaging Korea’s leading OEMs, fleets, EV chargepoint operators (CPOs) and eMobility providers (EMPs). They will primarily focus on Korean companies, although they will also be working with the Korea teams within automotive multinationals.

Christian Hahn, CEO of Hubject, said: “South Korea is a vital growth market for us because of the rate at which electrical vehicle adoption is taking off there. We were already targeting the country but want to accelerate our efforts – and that’s where appointing Intralink comes in.

“Intralink specialises in the automotive and mobility sector, and its team in Seoul are extremely well-connected with the corporations we need to reach. They also have a great track record in doing deals in Asia for their clients – which is exactly what we need.”


Click here for more on our work in helping automotive tech firms expand in Asia, or contact Thomas Shiekman at

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