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Consumer & Ecommerce

Looking to bring your consumer brand to China, Japan, Korea or Taiwan? Want to sell your products through a distributor, franchise, licence or joint venture?  Or perhaps you’d like to sell directly through ecommerce platforms in the region?

Our consumer team has worked with a wide variety of products, from apparel, footwear, children’s goods, jewellery and accessories to furniture, household appliances and fast-moving consumer goods. We have close contacts with senior managers and buyers in Asia’s leading retailers and have concluded many franchise, licence and JV deals for our clients.

We can introduce your products to East Asia’s most popular online retailers. We can also help bring your retail technology to the region's foremost players. 

If you'd like to discuss how we can grow your business in Asia, please get in touch.

Consumer & Ecommerce

"Intralink have proved an excellent partner, enabling WD-40 to research a challenging and complex market."

Philip Tweed – Regional Director Asia, WD-40

Our Case Studies

The Brief

Cofaco produces and sells locally-sourced canned fish. The company has been selling its products in Portugal for 50 years and into other global markets for the last 20 years. We were asked to assess the Chinese and Korean markets, viability for market entry and the main channels in each region.

The Approach

We approached a wide range of ecosystem players, including importers, wholesalers, supermarkets, associations and regulators. We also identified, evaluated and qualified potential distribution partners.

The Result

Intralink identified an opportunity in Korea and made recommendations as to the right distribution partner and market entry strategy. The objective was to place its products in Korea’s largest chain of hypermarkets, Emart. 

Our Consumer & Ecommerce Group

Elliot Billings

Elliot Billings

China
Alecia Thomson

Alecia Thomson

Japan
Heidi Salmela

Heidi Salmela

Japan
Michal Waszkiewicz

Michal Waszkiewicz

Europe
Zhao Le

Zhao Le

China
Greg Sutch

Greg Sutch

Europe

"Intralink not only helped us find the ideal retail partner but, through their market insights and cultural understanding, guided us all the way to contract signing."

Claus Nielsen – Head of International Business, Hamleys

Our Clients

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