Digital Media & Adtech

Looking to sell into brands, publishers or agencies around the world? Want to partner with major digital media companies? Or perhaps you’re keen to access the thriving online gaming industry? Our teams in Asia, Europe and America can help you elevate your business globally.

Our digital team has extensive experience across a wide range of fields – from gaming to programmatic, data analytics, online/TV campaign optimisation, content recognition, location-based services and customer engagement technologies.

We have close connections throughout the industry and have secured revenue-generating partnerships with major brands, agencies and digital marketing service providers.

If you'd like to discuss how we could help build your business, please get in touch below.

Knowledgeable, bright and hardworking. I couldn't ask for more.

Rotem Rave – VP Business Development, GeoEdge

Intralink’s understanding of the market and ability to bridge the linguistic and cultural gaps were critical ingredients for us to succeed in Asia.

Glenn Granger – CEO, Marketing QED

Leadership

David Royer

Head of Practice

David leads our Digital Media Practice, overseeing our global specialists who assist adtech, martech and broadcasting companies wanting to develop and implement cross-border expansion programmes. Based in Tokyo, he has helped international advertising platforms and SaaS companies land their first deals with organisations including Yahoo! Japan, Rakuten and Dentsu. He has a background in advertising and technology, having worked for both a big media firm and a cutting-edge augmented reality startup.

Client stories

Programmatic platform

New to the Japanese and Korean markets, dataxu (now part of Roku.tv) needed quickly to forge relationships with stakeholders and carve out a niche in the local ad industry.

Being the ‘first mover’, the opportunity was sizeable but we needed to educate the industry on the novel approach of using machine learning to buy digital media.

Having done the groundwork and secured initial business, we went on to help refine dataxu's regional strategy - which continues to this day to be driven from its APAC HQ in Singapore.

Read full case studies

Technology

Programmatic ad buying

Markets

Japan & South Korea

Targets

Brands and agencies

Result

Partnerships with media companies & brands

AI company

"Emotion AI as a service" was a brand new concept to many of the companies we engaged in Japan – so awareness raising and education were the first hurdles.

Despite that, we quickly engaged all the key players and secured several paid PoCs to demonstrate how Realeyes’ emotion analytics can optimise promotional content.

With this strong pipeline of top-tier clients and prospects, Realeyes was ready to set up a Japanese entity and hire a local team to solidify its presence in the region – a process we guided them through from beginning to end.

Read full case study

Technology

Emotion AI

Market

Japan

Targets

Brands & agencies

Results

Relationships with top 5 Japanese ad agencies & multiple paid PoCs

Indoor positioning

Having concluded a partnership with Baidu in China, the Silicon Valley startup appointed us to replicate the approach in Japan.

Needing a sizeable investment into the tech and infrastructure required, Yahoo! Japan proved the most suitable and capable partner.

We struck a multi-million-dollar deal that led to the implementation of our client’s technology at train stations nationwide. A year later, Yahoo! Japan became a shareholder and a board member of Indoor Atlas.

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Technology

Indoor positioning

Market

Japan

Targets

Map companies, retailers, brands

Result

Partnership with Yahoo! Japan