Consumer & Ecommerce

Looking to bring your brand to international markets? Want to sell your products through a distributor, franchise, licence or joint venture? Or perhaps you're a retail tech company looking to license your technology into major ecommerce players and retailers?

Our team has worked with a wide variety of products, from apparel, footwear, children’s goods, jewellery and accessories to furniture, household appliances and fast-moving consumer goods - as well as retail-enhancing technologies.

We have close contacts with senior managers and buyers in leading retailers in Asia, Europe and North America, and have concluded many franchise, licence and JV deals for our clients.

We can introduce your products to the most popular online retailers. We can also help bring your retail technology to the top players.

If you'd like to discuss how we could help build your business, please get in touch below.

Intralink demonstrates how to do everything right.

Will O'Toole, VP APAC, Irish Breeze (WaterWipes)

Intralink not only helped us find the ideal retail partner but, through their market insights and cultural understanding, guided us all the way to contract signing.

Claus Nielsen – Head of International Business, Hamleys

Leadership

Zhao Le

Head of Practice

Zhao Le leads our Consumer Practice, running a global team which develops and implements go-to-market strategies for brands looking to grow their international footprint. Based in Shanghai, she has worked on behalf of consumer goods companies at all levels of the supply chain. She’s facilitated market entry for products including health supplements, air fresheners, sports equipment, consumer electronics, medical devices and additives. She’s also developed China-based distribution networks and partnership strategies, and negotiated merchandising and IP licence deals, for many clients.

Client stories

Toy franchise

The legendary London toy store knew Japan was a key new market but - to get it right - it needed the right partner.

While many wanted Hamleys’ business, Bandai Namco soon emerged as the best fit. The subsequent negotiations and business modelling were tough, but very much worth it in the end …

Read full case studies

Product

Toy store franchise

Market

Japan

Targets

Retailers & brand owners

Result

Exclusive deal with Bandai Namco, opened 2 stores

Seafood exporter

Lisbon-based Cofaco wanted to bring its 50-year history of seafood excellence to Korea, but needed the right partner.

Not only did we find and appoint the best distributor available but built relationships with top retailers, solidifying the company’s long-term Korea market strategy and securing first orders in record time.

Read full case study

Product

Premium canned seafood

Objective

Korea

Targets

Supermarkets, wholesalers & distributors

Result

Appointed a distributor and place in Emart – Korea’s #1 grocery chain

FMCGs

After successfully expanding in Europe and the US, the makers of WaterWipes set their sights on Korea and Japan.

The unique characteristics of each market called for a careful partner selection process. Our teams went a step further - securing the right partner AND the partners' commitment to their first bulk orders.

Today, WaterWipes can be found on the shelves of many major grocery stores and supermarkets in the region.

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Product

WaterWipes - natural wet tissues

Markets

Japan & Korea

Targets

Retailers & distributors

Results

Signed partnerships in Korea & Japan, secured first bulk orders