Electronics & Embedded Software

Looking to sell into the world's foremost consumer electronics companies? Want to license your IP or software to semiconductor manufacturers? Or perhaps you’re keen to secure distribution or reseller partners in new regions?

Our global teams can help you get the deal you're after by leveraging our senior contacts inside leading OEMs, ODMs, semiconductor manufacturers and systems integrators.

We've generated many millions of dollars in sales and licence revenues through deals with companies in the automotive, semiconductor, CE, mobile, medical equipment and other advanced technology sectors.

If you'd like to discuss how we could help build your business overseas, please get in touch below.

When it came to establishing UltraSoC’s Asian sales network, I knew who to call. You've been great to work with and contributed massively to our success.

Rupert Baines – CEO, UltraSoc

This has been the fastest, smoothest way to get established in Asia. You can be sure, whenever we start with the next country, Intralink will be our first choice.

Stefan Haetel - CEO, Elatec

Leadership

Stewart Randall

Head of Practice

Stewart heads our Electronics & Embedded Software Practice, managing an international team of specialists who help companies to develop and implement cross-border growth strategies.

Based in Shanghai, he runs business development programmes for clients in fields including fabless chip design, semiconductor IP, EDA tools, fab operations, HPC computing and next-gen materials. He’s secured deals for clients with large Chinese corporations including Huawei, Alibaba and NIO, as well as many other contracts with companies in the semiconductor, cloud computing, automotive and smartphone industries.

Client stories

On-chip debug

UltraSoc needed immediate sales presence on the ground to capture the growing opportunity in China for its on-chip debug tools.

Intralink targeted major players who were either developing highly complex chips or working on RISC-V core-based designs. Targets included HiSilicon, Spreadtrum, Phytium, MediaTek, Realtek, Sanechips, and Horizon Robotics - companies that UltraSoc had yet to engage with.

This direct sales approach resulted in successful licensing deals, including HiSilicon, and formed the basis for Ultrasoc to establish its own entity in the territory. It has also contributed to UltraSoC's subsequent acquisition by Siemens in 2020.

Read full case studies

Technology

On-chip debug and analytics IP

Market

China

Targets

Semiconductor manufacturers & design houses

Result

Licensing deal with China's largest semiconductor firm, HiSilicon

Fabless semiconductors

QuickLogic had been present in Japan for years but its new product strategy meant they needed to engage a previously-unknown customer base: consumer electronics and mobile device manufacturers.

Their existing Japan team and distributors were unable to penetrate these sectors, so Intralink was asked to step in.

Our approach resulted in: a) an initial 7-figure deal with a leading Japanese mobile device manufacturer, b) a pipeline of new opportunities, and c) drastically improved market visibility and brand awareness in the broader Japanese market.

Read full case study

Technology

Multicore semiconductor platforms

Market

Japan

Targets

Mobile device & consumer electronics makers

Results

Multi-million dollar deal with a leading Japanese handset manufacturer

IC design

Having helped Aion Silicon (then Sondrel) establish its initial presence in China a decade earlier - by closing a number of deals and setting up a design centre in Xi'an - the British IC design company came back to us for help to accelerate its sales across China and Taiwan.

In the first 12 months of our new engagement, we identified, negotiated and closed several deals - driving revenues for our client above the seven figure mark - and generated a strong pipeline of prospects to fuel further long-term growth. New customers for Aion Silicon include prominent Chinese OEMs involved in the development of products for video processing, server and automotive applications.

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Technology

IC design services

Market

China

Targets

Fabless design companies & system companies

Result

Signed new video processing chip customer & supported renewals and new projects with existing customers