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Asia Market Expansion

We help companies expand in the major East Asian economies of China, Japan, South Korea, Taiwan – and into Singapore and its southeast Asian neighbours.

These are complex markets, but our multi-lingual teams on the ground can make your growth there fast, easy and cost-effective.

Whether you want to sell directly, put in place distribution partners or appoint a local representative to manage your key customers, we can help.

Importantly, we won’t just develop a market entry or expansion strategy for you. We’ll roll up our sleeves and implement it, securing deals with Asian corporations on your behalf. Then, when you’re ready, we can help you set up your own entity – whether through a subsidiary, joint venture or acquisition.

 

Asia Market Expansion

We work across many sectors, and particularly focus on supporting cutting-edge tech companies that are addressing the big issues facing our society – such as climate change, ageing populations and the need for rapid decarbonisation and digitisation.

And we have specialists in the fields of medtech and life sciences, energy, automotive, digital media, industrial materials, software, telecoms and ecommerce.

We bring the most innovative companies in these fields together with the big Asian corporations which have the scale to make real impact.

 

Our services include:

Market research & strategy

We will analyse your market to understand the opportunity. We’ll then develop your strategy, combining desk research with meetings with stakeholders and potential customers and partners.

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Sales & licensing

We run comprehensive programmes to identify and engage your potential customers in Asia and secure sales or licensing deals for you. Our Surrogate Sales Program™ will give you an immediate sales presence in Asia without the costs or risks of having to establish your own operation.

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Channel development

We will develop your distribution in Asian markets by recommending your most suitable partners. We’ll start by identifying a long list of candidates, undertake a thorough analysis of the most interesting options and help you negotiate a deal with - and onboard - your chosen partners.

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In-country representation

We will act as your local representative – without the need for you to set up an Asian company or hire a team – to oversee and safeguard your interests. That could be to manage your relationship with an important customer, partner or supplier, or to support your own people in Asia.

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If you'd like to discuss your options in Asia, get in touch.

"Intralink helped us nurture prospects and navigate the complex path to deal closure."

Richard Staveley – VP Global Sales, Ubiquisys

Client stories

Product
Product:Car infotainment & connectivity systems
Targets
Targets:Asia's leading car OEMs/tiers
Results
Results:Multi-million $ licence deals

VNC Automotive is a UK-based developer of vehicle connectivity and infotainment software.
 
The company appointed us to drive demand with Asia's largest automakers and to license its technology to in-vehicle infotainment (IVI) head-unit OEMs in Japan, Korea and Greater China.
 
The programme has proven a great success. We’ve secured licence deals worth millions of dollars with IVI brands including Panasonic, JVC Kenwood, Fujitsu, Alpine, Clarion, Humax, Yanfeng and Changxing for cars from Asia’s top OEMs.

Read full case study
Car connectivity platform

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