China

Intralink China has been at the forefront of developing in-market opportunities for global companies for over 25 years.

During that time, we have worked with more than 500 companies from a range of sectors to sell, license, manufacture and invest in the country.

China offers great potential for international firms but as an extremely diverse and complex market, it needs a carefully planned approach.

Through our experience and contacts in key sectors such as automotive, energy, medtech, semiconductors, consumer electronics and telecoms, our in-country team has helped many companies research, develop and execute their go-to-market strategies.

We will guide you through the commercial, cultural and regulatory complexities and play a hands-on role in delivering your success in the market.

Get in touch

The Intralink team did an amazing job of learning and presenting the technology – I can think of former colleagues who didn’t understand it as well! Most importantly, thanks for protecting us from the baijiu without offending our partners!

Phil Goodier – CEO, Plaxica Limited

We made tremendous progress which would not have been possible without Intralink's China team.

Abe Eshkenazi – CEO, APICS

Leadership

Zhao Le

Managing Director

Since joining Intralink, Zhao has worked with numerous clients to identify and secure deals and partners across multiple sectors including consumer electronics, telecoms, medical device, RTLS, retail design and sports equipment. Zhao heads our FDI initiatives in China. She has successfully conducted investment site surveys for US investors, investment promotion initiatives for EDOs from the US and MENA regions. She has also acted as interim general manager for MNCs’ China entities.

Zhao Le has a degree in Marketing from Dalian University and an MA in Business Management from Kingston University in the UK. She enjoys rock climbing, indoor and outdoor. She is fluent in English and based in our Shanghai office.

Stewart Randall

Deputy Managing Director & Director of Operations

Daniel Kollar

Deputy Managing Director

Demi Ping

Country Director, ADIO

Client stories

On-chip debug

UltraSoc needed immediate sales presence on the ground to capture the growing opportunity in China for its on-chip debug tools.

Intralink targeted major players who were either developing highly complex chips or working on RISC-V core-based designs. Targets included HiSilicon, Spreadtrum, Phytium, MediaTek, Realtek, Sanechips, and Horizon Robotics - companies that UltraSoc had yet to engage with.

This direct sales approach resulted in successful licensing deals, including HiSilicon, and formed the basis for Ultrasoc to establish its own entity in the territory.

Read full case study

Technology

On-chip debug

Market

China

Targets

Semiconductor manufacturers & design houses

Result

Licensing deal with China's largest semiconductor firm, HiSilicon

Car parts

Teconnex appointed us to understand the commercial opportunities in China and secure customers to underpin potential investment in a local manufacturing plant.

We met all the key target customers and we developed a business strategy, including detailed revenue targets and an outline of what it would take to achieve significant sales. In parallel to executing the strategy, we identified, vetted and negotiated commercial terms with a JV manufacturing partner.

We signed several long-term supply deals worth tens of millions of dollars, helped the JV hire a General Manager and Head of Sales, and continue to support the JV in an advisory role.

Product

Automotive clamping systems

Market

China

Targets

OEMs/tiers making engine, exhaust, and turbochargers

Results

Multi-million $ supply deals and commercial framework for China JV

Life sciences

German life sciences firm biotechrabbit appointed us to drive its expansion in China.

We engaged 79 Chinese companies — including IVD manufacturers, life science distributors and diagnostic service providers - to qualify potential distributors and industrial customers.

After a roadshow with biotechrabbit’s CEO to meet the 20 most promising candidates, we finalised a market and channel strategy, helped appoint distributors for northern, central and southern China and have continued to manage our client’s partners and win sales for the firm.

Technology

High purity enzymes

Market

China

Targets

IVD manufacturers & diagnostics service providers

Result

Three new distributors & active sales pipeline