Realeyes — an innovative ‘emotion AI’ firm — has appointed us to expand its business into Japan, as part of a $12.4 million investment programme revealed earlier this month.
We were recommended to Realeyes by NTT DOCOMO Ventures — the venture capital arm of Japan’s leading mobile operator.
London firm Realeyes provides powerful AI technology to transform the effectiveness of ad campaigns and video content. It uses webcams and machine learning to analyse viewers’ attention levels and emotional reactions as they watch advertising, enabling brands and agencies to optimise their ad creative and media buying strategies.
With offices in New York, Boston and Budapest as well as its London HQ, Realeyes’ customers span ad agencies, market research firms and major brands — including Publicis, Warner Media, Coca Cola, AT&T, Expedia and Mars.
The company has just announced a $12.4 million package of funding to drive its expansion into Japan – the world’s third largest ad market - and to branch out into new areas including smart cities, mental wellbeing and robotics. The investment comes from Draper Esprit, NTT DOCOMO Ventures, Global Brain (Japan’s largest VC fund), Karma Ventures and The Entrepreneurs Fund.
Our Tokyo team now has the rewarding job of representing Realeyes in Japan, using our market knowledge and contacts to sell the company’s pioneering technology to brands, focus group firms and marketing agencies across the country.
CEO Mihkel Jäätma, who co-founded Realeyes while studying at Oxford, says: “We couldn’t be more excited about Intralink offering our AI solutions to advertisers across Japan. It’s an ad market — the third largest in the world — that fully embraces new technology and innovation. Realeyes’ ground-breaking ad solution enables marketers to measure the effectiveness of their creative at scale, giving them greater ROI on their campaigns and minimising risk.
“Intralink has the industry know-how, along with a powerful network of contacts, that makes them the perfect partner to help us expand into the lucrative Asian market.”
See more here on our work in the digital media and martech sector.