Korea

Intralink has been helping companies with their market expansion strategies in Korea for over 20 years.

South Korea’s economy regularly ranks as one of the most innovative in the world and that dynamism has helped the country elbow its way to the front of the global pack in everything from electronics and semiconductors, through automotive and battery technologies and, more recently, biotechnology and the life sciences.

We have worked with clients across a wide range of key growth sectors to establish a foothold in the Korean market, either through a direct sales & licensing strategy or by establishing local sales channels.

We have also worked with many Korean clients – corporates, SMEs and venture-backed scaleups – to support their international innovation strategies or to help them enter new international markets.

Through our bilingual team of 25 market and sector experts, we have the experience, the know-how and the contacts to help companies succeed in this challenging but potentially very rewarding market.

Get in touch

In less than a week, we'd started sales activities in Korea - and this proactivity and flexibility were a clear demonstration of the commitment of the team.

Claude Seyrat – VP Marketing & Strategy, Expway

Korea is a vital market and we needed the right expertise to accelerate our entry. With Intralink’s brand recognition and customer relationships, we're on the right trajectory for significant growth.

Jonathan Epstein – SVP of International, Evolv

Leadership

Narai Kim

Managing Director

Narai has considerable experience in helping companies expand internationally, with a focus on South Korea’s energy sector, advanced materials and sustainability. She was previously a Senior Researcher at the National Academy of Engineering of Korea (NAEK), where she managed cross-border technology collaboration projects between global research institutions, governments and industry. In recognition of her dedication in this field, Narai was awarded the Chevening Scholarship by the UK Government to further her academic studies in the UK, gaining an MSc in Strategic Innovation Management from the University of Sussex.

Ayoub Ouahidi

Director of Operations

Alexandra Gugay

Project Director

Dilshod Akbarov

Project Director

Julie Kim

Project Director

Sooran Lee

Project Director

Client stories

Fuel cells

Ceres, a British company specialising in solid oxide fuel cell (SOFC) technology, already had a Korean partner. But the relationship was a difficult one and progress was slow.

We decided to take a different approach, focusing on potential new partners with a greater appetite and technical capacity to develop fuel cell products.

We identified an opportunity with Korea’s largest fuel cell player, Doosan, and ultimately enabled Ceres to license its technology to Doosan in a series of deals worth USD 57 million.

Read full case study

Technology

Solid oxide fuel cells

Market

Korea

Targets

Korean energy multinationals

Result

US$ 57M deal with Doosan

Precision medicine

We worked with San Francisco-based Syapse to engage Korea’s top 10 oncology hospitals and generate interest in its precision medicine system, which helps oncology clinicians analyse real-time patient data and tailor treatment plans.

As a result, Syapse signed an MOU to collaborate with Ajou University Hospital. The two parties will create a data sharing network, undertake R&D and develop a precision medicine platform to help provide the hospital’s patients with customised diagnosis and world-class cancer care.

Technology

Precision medicine software/ Health IT

Market

Korea

Targets

Top oncology hospitals

Result

MOU with Ajou University Hospital

AI technology

While the UX testing market in Korea hadn’t fully taken off yet, we quickly managed to demo Evolv’s product to some of the country’s top ecommerce players.

The initial interest we uncovered led to GS Shop (one of Korea’s top 5 ecommerce platforms) becoming Evolv’s first major customer in the market – a deal we signed in under 4 months.

LF Corp (fashion company, LG Group spin-off) became the 2nd major client soon after.

Technology

AI-powered, automated web and mobile experience optimisation

Market

Korea

Targets

Online UX optimisation teams with ecommerce portals and brands

Result

Closed 6-figure deals with GS Shop and LF Corp