Philippines
Our Manila team can help you grow revenues in the Philippines.
The Philippine economy reached a nominal GDP of $507.6 billion in 2024, achieving a 5.6% growth rate and making it the second-fastest-growing economy in ASEAN after Vietnam.
This steady performance, despite global headwinds and domestic constraints, positions the Philippines among Asia’s economic frontrunners.
The government’s commitment to infrastructure spending – targeting 5-6% of GDP annually through 2028 under the ‘Build Better More’ programme – aims to sustain economic momentum.
With a population exceeding 109 million, the Philippines is the world’s 13th most populous country. As the third-largest English-speaking nation globally, it has a highly skilled and adaptable workforce, providing a significant competitive advantage in Asia.
The Information Technology and Business Process Management (IT-BPM) industries remain key growth drivers, supported by strong demand from North America and ongoing workforce upskilling in IT support, cybersecurity, data analytics and artificial intelligence.
The Philippines also has abundant mineral resources, with substantial reserves of copper, gold and zinc, reinforcing its role in the global mining industry.
In recent years, the Philippine government has introduced structural reforms to enhance the country’s business environment. These include liberalising foreign investment in infrastructure, tourism, telecommunications and power. The country’s inclusion in the Regional Comprehensive Economic Partnership (RCEP) free trade agreement has further expanded access to international trade and investment.
You were flexible, well prepared and supportive. We got a very good overview of the Philippine market and met the most important players – we achieved our target!
Leadership
Anna Demetillo
Anna helps international companies to expand in the Philippines.She supports clients across the technology, healthcare, energy, consumer goods and financial services sectors, facilitating partnerships and providing market intelligence.
Her deep understanding of the Philippine market enables her to help businesses navigate the country’s unique opportunities.
Anna holds a BSc in Business Administration from the University of Santo Tomas.
Case studies
Packaged food products
Lim Kee, a leading Singaporean manufacturer of Chinese filled steamed buns, appointed us to help them expand into the Philippines. The main challenge was to engage the right retail and distribution partners with cold chain capabilities, serving the mid-to-high end market.
We identified over 30 companies meeting the client’s criteria and initiated partnership discussions with 12, including most major retail chains in the country. Within six months of project completion, Lim Kee’s products were available on the shelves of Landers Superstore, a fast-growing membership-based big-box retailer.
Energy and environment
We supported Ohio-based Aqua Science with its market entry into the Philippines. It's a leading manufacturer of bioluminescent reagents and luminosity test meters for water quality testing – with its solutions delivering results in just 20 minutes, compared to the 5–7 days required for conventional laboratory-based water toxicity tests.
We identified over 25 key providers of laboratory and environmental solutions in the Philippines. After our client shortlisted these companies, we arranged meetings with six of them. As a result, our client appointed Brownstone, a major Philippine-based supplier of laboratory, analytical, and material testing equipment, as its distributor in the country.
Chemicals
ExxonMobil engaged us in 2023 to support the expansion of its distribution network in the Philippines. While the company already had an established distributor in the market, it was seeking additional partners with the right product focus and market reach to support broader coverage.
We identified and qualified potential distributors based on the types of products they handled in the local market, assessed their interest and capabilities, and arranged 13 business matching meetings for the client. As part of the process, we also conducted face-to-face meetings with several shortlisted companies to verify their suitability and gather key background information prior to the client discussions.
Published reports
Southeast Asia – Semiconductors
This report provides an overview of the opportunities for overseas companies in Southeast Asia's semiconductor industry.
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