Congratulations to our Israeli client Vayyar, the global leader in 4D imaging radar, for establishing its own operation in China. Its move builds on deployments in the elderly care field – and advanced discussions across the retail and smart home and office sectors – which we secured as Vayyar’s business development team over the last 12 months.
Vayyar designs and builds miniature, affordable, versatile ‘Radar-on-Chip’ sensor platforms that gather rich, real-time data without cameras or optics. These provide insights that enhance safety, ensure security, drive automation and deliver greater energy efficiency while maintaining privacy at all times.
In the early days of the pandemic, Vayyar appointed us to support its growing business in mainland China. And we’ve worked with the company since then, drawing on our local knowledge and connections in Chinese corporations to deliver a business development programme.
We’re proud of what we’ve achieved together and now happy to be passing the baton to Vayyar’s new in-house Chinese team.
Vayyar’s Head of APAC Business Development, Noga Barpal, said: “When COVID hit, we knew maintaining momentum in China – one of our key strategic markets and growth engines – was a top priority. We needed to think laterally and engage a partner with the experience and expertise to communicate our vision and bring in new business.”
Together with Vayyar’s APAC team, we created a showroom in our Shanghai office where we hosted dozens of electronics OEMs, system integrators and service providers, pitching Vayyar’s technology, supporting product evaluations and initiating commercial discussions.
We also delivered webinars in Mandarin and exhibited at major trade shows – including China’s AID elderly care expo – raising brand awareness and meeting potential customers and partners face-to-face. This sent an important message on Vayyar’s behalf: we’re here, we speak your language and we’re committed to the Chinese market.
Our Stewart Randall and Emma Hsu representing Vayyar at China's AID elderly care expo
Stewart Randall, our Project Director in charge of the Vayyar programme, said: “China is an attractive but challenging market – especially for hardware companies. To make it work for Vayyar, we had to be in many places at once, coordinate discussions with multiple teams across target companies and always think outside the box. What else could we be doing to secure more evaluations, generate more leads and book extra meetings?”
Our efforts resulted in a number of pilots which led to sales of Vayyar’s technology. And, with a packed pipeline, Vayyar’s new team in China can hit the ground running.
Noga Barpal added: “It’s been a pleasure working with Intralink. Stewart and Emma were instrumental in building and maintaining our presence in China throughout this challenging period.”
We wish Vayyar and its new China team every success and look forward to bumping into them at industry events for years to come.
If you’d like to learn more about our business development work across East Asia, contact Michal Waszkiewicz at firstname.lastname@example.org
For more on Vayyar in APAC, get in touch with Noga Barpal at email@example.com