We’re starting a new assignment this week — to drive AI digital solution provider Metron’s growth in Japan and South Korea.
Paris-headquartered Metron sees Asia as a key engine of growth over the coming years.
Metron provides an artificial intelligence-based platform which helps industrial factories save huge sums on their energy. It uses machine learning and real-time data to analyse their energy consumption patterns and optimise their usage, saving them money and reducing their carbon footprint.
It’s helped food manufacturer Danone, for example, save 10% — or €150,000 a year – on its energy use.
Metron sees Japan and South Korea as vital markets for international expansion because they’re home to so many energy-intensive manufacturers.
We’re kicking off a long-term business development programme for Metron with a three-fold brief for our Tokyo and Seoul teams:
1. To drive adoption of Metron’s digital platform amongst industrial companies, channelling sales through the company’s partners
2. To manage and support Metron’s partners by having people on the ground who speak the language and understand how to sell the product
3. To help Metron hire engineers in each market and ‘incubate’ them within our Korea and Japan offices
Metron APAC MD, Scott Cerreta, says: “It was only a few weeks ago that Asia was viewed with caution by companies on a growth trajectory. Now, much of the region seems to be getting back to business as usual.”
“Having secured local partners in Japan and Korea, we recognised the need for a local presence to support them and directly engage prospective end users. We appointed Intralink to lead this charge because of their cultural and commercial know-how, extensive network in the industrial space and capability to hire and house technical staff on our behalf.
“Metron APAC — based in Singapore — has been active in the Asia Pacific region for two years already with several projects in Singapore, Malaysia, Indonesia, Thailand, China and New Zealand. Our sales and technical teams are rapidly growing and will exceed 20 industry experts by the end of 2020.”